Coaching that meets you where you are

Three straightforward plans. No pressure, no lock-in, no promises we can't keep. Pick the level of support that fits your life today — you can change or cancel whenever you like.

Free Starter

The full 3×/week machine programme, free. See results, then decide.

£0 / forever

✓ 3×/week machine strength programme
✓ Barcode food scanner (Open Food Facts)
✓ Body Journey visual — watch yourself shrink
✓ Form cues & technique for every move
✓ Progress & recovery tracking

Preview — take the free assessment

Coach Pro

Everything in Free, plus a coach in your pocket. Calm, expert support when you are ready.

£19.99 / month

✓ Everything in Free Starter
✓ Adaptive weekly plan that learns your week
✓ Text & voice check-ins
✓ Video form check with feedback
✓ Deep analytics on strength & mobility
✓ Priority replies from your coach

Preview — membership opens soon

PRIME PT

Rare, application-only, 1:1 with us, our head coach. For those who want it all handled.

£997 / month · application only

✓ Everything in Coach Pro
✓ Personalised programming & adjustments
✓ Form checks with feedback
✓ Nutrition & habit guidance
✓ Direct 1:1 line to us

Apply

Compare the plans

The same calm, evidence-based coaching at every level — Concierge simply adds more hands-on support.

Feature	Free	Coach Pro	PRIME PT
3×/week machine programme	✓	✓	✓
Barcode food scanner	✓	✓	✓
Body Journey visual	✓	✓	✓
Form cues & technique	✓	✓	✓
Progress & recovery tracking	✓	✓	✓
Adaptive weekly plan	—	✓	✓
Text & voice check-ins	—	✓	✓
Video form check	—	✓	✓
Deep analytics	—	✓	✓
Priority replies	—	✓	✓
Autopilot programming	—	—	✓

Questions, answered plainly

Can I cancel?

Yes. Plans are monthly and you can cancel at any time from your account — no phone call, no awkward conversation. You keep access until the end of the billing period.

Is it safe at my age?

PRIME Coach is built for bodies over 50. Plans start gentle and progress at your pace, with form cues that favour joints and recovery. That said, it is not a substitute for your GP — if you have a condition, pain, or haven't exercised in a while, check with your doctor first.

Do we need equipment?

No. Many sessions use just your bodyweight or things you already have at home. If you want to add resistance later, the coach will suggest simple, optional kit — never required to follow the plan.

Is it really AI?

Yes, and no mystery about it. An AI coach builds and adapts your plan from your inputs and progress, available whenever you are. The guardrails, content and medical boundaries are set by people — and anything clinical stays with qualified professionals.

What AI can — and can't — do

We'd rather be straight with you than impressive. Here is the honest line.

Can: build a personalised plan, adapt it to your week, explain technique, track trends, and keep you consistent.
Can: flag when something looks worth a second look, and point you to trusted guidance.
Can't: diagnose illness, read your scans, or prescribe. It is a coach companion, not a doctor.
Can't: replace in-person care, clinical judgement, or your own sense of how you feel.

Red flag → your GP. If you have chest pain, sudden breathlessness, new or worsening numbness, dizziness, or anything that simply doesn't feel right, stop and speak to your doctor. The coach will always defer to that.

One loop, not three products.

Everything connects. Start free, go deeper when you're ready — the same account, the same plan, the same calm.

1 · The Free App — your daily check-in and our coach. Always free. Start your free assessment →
2 · Subscriber Zone — members unlock full protocol plans, weekly trends, and standing discounts on supplements and courses. See what fits your priorities →
3 · PRIME PT — 1:1 with us, our head coach: personalised programming, form checks, and a direct line whenever you need it. The top of the same ladder. Compare plans →