PREVIEW — PRIME Coach is in development and is not yet a live product.
The plans and prices below are indicative and planned only. Nothing here is available to buy or subscribe to yet. For genuine, live guidance, take the free PRIME Assessment.
PREVIEW — PRIME Coach is in development and is not yet a live product.
The plans and prices below are indicative and planned only. Nothing here is available to buy or subscribe to yet. For genuine, live guidance, take the free PRIME Assessment.
PRIME Coach is artificial intelligence. It is not a medical professional.
It cannot diagnose conditions, prescribe treatments, or replace your GP. Always consult a qualified healthcare provider before making changes to your training, nutrition, or supplement routine.
AI-powered coaching · evidence-based
PRIME Coach — Preview.
Built for Bodies Over 50.
PRIME Coach is not a chatbot pretending to be human. It's an honest, evidence-based AI trained on four decades of coaching knowledge — designed specifically for the over-fifty body. Personalised programming, daily guidance, and the truth about what works.
How it works
Three steps to better coaching.
Intake Assessment
Answer a detailed questionnaire about your body, training history, injuries, goals, and lifestyle. The AI uses this to understand you — not a template.
AI Builds Your Plan
PRIME Coach generates a personalised training, nutrition and recovery plan built around your age, capacity and goals. Evidence-based from the start.
Daily Coaching
Check in daily. Ask questions. Get form cues, programming adjustments, supplement guidance and honest feedback — 24/7, on your schedule.
What makes this different
Not another AI fitness gimmick.
Evidence-Based
Every recommendation draws on peer-reviewed research, not trends. No bro-science. No influencer fads. Just what the evidence says — applied to your body.
NHS-Aligned
Supplement and nutrition guidance follows NHS and NICE guidelines. No megadose recommendations, no unregulated compounds. Safe, sensible, effective.
Honest AI
We don't pretend this is a human coach. PRIME Coach is transparently artificial intelligence — trained on Harland Reed's coaching knowledge, always honest about what it is.
Early feedback
What people say.
Illustrative examples for the prototype — not real customer quotes.
Illustrative examples for the prototype — not real customer quotes.
"I was sceptical about AI coaching, but PRIME Coach actually understands my body. It adapts when my shoulders flare up and never pushes me into something my joints can't handle."
"It doesn't pretend to be something it's not. That's what I respect. It tells me it's AI, gives me honest guidance based on real science, and never tries to sell me anything."
"Better than the personal trainer I was paying £60 an hour. The weekly check-ins keep me honest, and the supplement guidance saved me from wasting money on things I didn't need."
Choose your plan
Coaching that fits your life.
Begin here
Free Starter
forever · no card
- 3×/week machine strength programme
- Body Journey visual — watch yourself change
- Form cues & technique for every move
- Barcode food scanner
- Progress & recovery tracking
Full access
Coach Pro
per month · cancel anytime
- Everything in Free Starter
- Adaptive weekly plan that learns your week
- Text & voice check-ins
- Video form check with feedback
- Deep analytics on strength & mobility
- Priority replies from your coach
Cancel anytime. No lock-in contracts. Bloodwork, peptides (doctor-prescribed) and 1:1 with Harland are planned for PRIME PT — £997/mo, application only.
Important: PRIME Coach is artificial intelligence. It is not a medical professional.
It cannot diagnose, prescribe, or treat medical conditions. Bloodwork interpretation is for educational purposes only — always share results with your GP or specialist. Peptide guidance is limited to protocols already prescribed by your doctor. Never start, stop or change medication without medical supervision.
Questions
Before you subscribe
Is this real coaching?
PRIME Coach is artificial intelligence — not a human pretending to be one. It's trained on Harland Reed's four decades of coaching knowledge and draws on peer-reviewed research to give you personalised, evidence-based guidance. It's not a replacement for a human coach or a doctor — it's a different tool, built for the over-fifty body, available 24/7.
What about peptides?
Coach Pro includes peptide protocol guidance — but only for protocols that have been prescribed by your doctor. PRIME Coach will help you understand timing, dosing context, and how peptides interact with your training and nutrition. It will never prescribe or recommend peptides independently. This is educational support for doctor-prescribed treatments only.
How is this different from ChatGPT or other AI?
PRIME Coach is specifically trained on over-50 fitness, longevity, and recovery knowledge — not general fitness content aimed at twenty-five-year-olds. It understands sarcopenia, joint degradation, hormonal shifts, and the specific recovery needs of ageing bodies. It also follows NHS and NICE guidelines, which most general AI tools do not.
Can I cancel anytime?
Yes. There are no lock-in contracts. Cancel from your account settings at any time and you won't be charged again. Your access continues until the end of your current billing period.
Is my data private?
Your personal information, training data and health details are encrypted and never shared with third parties. We don't sell data. We don't use it for advertising. Your coaching profile is yours alone.
Is this medical advice?
No. PRIME Coach provides educational coaching guidance. It is not a substitute for professional medical advice, diagnosis or treatment. Always consult your GP or a qualified healthcare provider before making changes to your exercise, nutrition or supplement routine — especially if you have an existing medical condition.
PRIME Coach is in development.
Planned as an honest, evidence-based AI coach — built for bodies over fifty, trained on decades of evidence.